H&M’S ECO EVENT: H&M welcomed a slew of starlets to Eveleigh in West Hollywood Wednesday night to celebrate the launch of its third Exclusive Conscious collection. Kate Mara, Emmy Rossum, Sophia Bush and Pamela Love were among those who turned out to the restaurant in pieces that they handpicked from the line.
Of her white lace dress with an overlay collar neckline, Bush said, “I just love it. I saw the photographs of the collection and said, ‘Please tell me no one has taken this yet because that’s what I want to wear.’”
This story first appeared in the March 24, 2014 issue of WWD.
While aesthetics were obviously key, the idea of sustainability was, too. “What’s kind of shocking to me is how intricately made these clothes are,” said Camilla Belle. “You would never look at it and think that it’s made out of sustainable material. I think it’s really wonderful what H&M is doing, promoting to a society that can do that, be more eco-conscious, and make clothing that can look like this.”
Amber Valletta, the face of the collection’s campaign, added, “I love that I know these clothes were made responsibly and sustainably. To me, it’s kind of what’s on the horizon. It’s the biggest trend that we’re going to see that will not go out of style.”